| We map your business & marketing objectives to an insourced programmatic strategy |
| We check, audit, assess and score your current programmatic capability and skillsets |
| We set to work on creating the framework you need for your inhouse solution |
| We manage any technology partner selection process to ensure best fit |
| We integrate any custom data, systems and processes into your implementation |
| You get fully trained on how to use your inhouse solution, Comarteq can support you as you get up and running |
| You and your team become better digital marketers |
Data Collection
We audit your data collection points and processes, we assess, design, and deploy strategies to ensure all relevant data are collected and utilised in your programmatic strategy. We look at tag management, analytics, web tracking, adserving, social, CRM and any other sources.Data Management
Data often resides in multiple locations and formats, it needs centralising in order to get the best use out of it. We advise you on how to organise your data in a single platform to connect all your data and leverage it in your programmatic strategy.Insourced Programmatic
Our insourcing projects mean that you will be able to deliver effective media campaigns (retargeting and prospecting) across any device using your own trading desk. We can help you unlock your data and leave you and your team ready to progress on your own.Measurement
We show you how to measure your programmatic media activity and ensure that you are measuring the right things for your business goals. We make sure you stay on top of reporting and with more advanced measurement including cross channel attribution, incrementality studies & post view tracking.Analytics
We ensure that your business receives reporting and analytics data from programmatic media in the right formats at the right time. This accelerates your internal decision making and provides you with more flexible business intelligence.Testing & Learning
We improve your programmatic performance through test and learn programs across your programmatic strategy. Our ongoing testing uses control and exposed groups to ensure accurate experimentation and progression. We make sure you continually improve.DNA
We are 100% focused on improving your business through the effective insourcing of programmatic digital media.
We combine rigour with technology know-how and real-life hands on experience to deliver this to our clients.
Our team are passionate and committed to making a real difference to your business through our insourcing projects.
Clients
Our clients come from a range of industries and markets and include advertisers from many sectors including travel, entertainment, retail and finance; we also work with media agencies both small and large.
They generally share a desire to maximise their control of their digital marketing and are already well developed digitally.
Approach
Our approach to all work undertaken is based on rigour, accuracy, precision, evidence based decision making, agile thinking, testing, validation and above all commercial realism.
Our work is carried out both on site and remotely, and we enjoy close working partnerships with our clients in order to understand their business needs and deliver the right solution.
Founder
David Schruers has worked in the digital media industry since 1999, always at the forefront of digital media and technology. Client experience includes Google, eBay, Microsoft, Sky, Tesco, General Motors, Samsung, Panasonic, Expedia, Virgin Atlantic, Nestle, Mastercard & Hertz